AT&T sponsored the panel integration at Newsweek’s "Women in the World Summit" to discuss female tech entrepreneurs.
The panel, “Grooming Titans of Tech,” focused on encouraging young women in the tech sector and was moderated by Chelsea Clinton.
The esteemed panel included Esther Lee, the senior vice president of brand marketing, advertising, and sponsorships at AT&T.
This campaign integrated event sponsorship with native branding to create an unforgettable experience for viewers and solidified AT&T as a key player in the tech community.
Entertainment Weekly iPad app sponsorship
AT&T partnered with Entertainment Weekly to launch EW’s iPad App in 2010. EW was one of the first Magazine Apps on iTunes and AT&T was the first-ever sponsor of EW’s iPad App.
AT&T’s iPad Sponsorship was part of a multi-platform campaign that consisted of print, digital desktop and mobile media. AT&T banners ran on the bottom of each page and AT&T’s logo was incorporated to the "Must List” mosaic on the home screen. The ads clicked through to a branded video.