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Definitive Guide to Late Night

Made Man’s Definitive Guide offered an exclusive look at Late Night, sponsored by Don Q. Eighteen "Late Night" focused pieces were published throughout the Don Q campaign featuring Don Q takeover, skins and roadblocks. 

Defy’s team designed and built out two custom placements. The 'Expanding Page Engage' housed Don Q’s pre-roll, Speakeasy and custom videos, and was a vehicle to help drive views for the spots. The Interactive Pre-Roll ran across the Defy Network, and allowed users to select the pre-roll video they wanted to view – Core or Cristal.

Campaign Standouts


The Don Q campaign garnered a total of 22,564,779 impressions and 149,696 clicks.

 

The Don Q campaign was a truly integrated campaign, featuring editorial, video sponsorship and custom video components across Defy’s properties. With these diverse campaign offerings, coupled with high impact digital units, we saw benchmark-exceeding performance for many of our units, as well as high user engagement. 

Speakeasy + Made Man

Set in a rustic Hollywood lounge, Speakeasy, hosted by Paul F. Tompkins, focused on celebrities, their favorite spirits and the personal stories they serve up. Don Q sponsored the four episodes of Speakeasy, with interviews featuring Michael Sheen, Ed Helms, John Cho and John Mulaney. The sponsored episodes garnered a combined 190,373 views.

 

Don Q had 100% SOV on the Speakeasy channel, Made Man, throughout the campaign flight. This included a takeover/skin and 300x250 roadblock. Within the episodes, Don Q received a branded introduction along with logo inclusion in the Speakeasy end card. Cobranded promotional units ran across Defy’s Owned and Operated sites, driving users to the Speakeasy channel hub. This campaign garnered 1.9 million impressions. Click here to see the videos.

Don Q Case Study

Defy Media + YouTube

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