Publisher Rep Firm
Go RVing utilized Women’s Health’s leadership in print, digital and social media to promote its “AWAY” campaign. Together, Women’s Health and Go RVing created custom print and digital advertorials highlighting different vacation themes which culminated in a co-branded Pinterest contest. The contest required each entrant to create a Go RVing/Women's Health themed pin board with at least 2 images from the Go RVing Pinterest page. Entrants would then submit their board URL to the Pinterest Contest link on womenshealthmag.com. The winning board would receive an "ultimate dream summer vacation" provided by Go RVing. The sweepstakes generated over 680 entries, driving traffic through the Go RVing social channels and Women's Health website.