Women’s Health leveraged their expansive social media prowess and unique brand equity to create a highly engaging Twitter Chat for Lee Jeans. Hosted by Lee Style Expert, Brooke C, the chat was designed to engage Women’s Health’s audience of 2.8 MM Twitter followers, answer followers’ top denim style questions, and showcase Lee’s latest fashions. Lee received 100% Share Of Voice of the chat and sponsorship of the co-branded promotional media, including the Lee logo, driving users online to participate. Lee also received logo exposure on the expert’s pictures, posted on Twitter, driving to the chat. 

Lee Jeans + 
Women's Health
Twitter Chat
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Lee Jeans Case Study

Women's Health + Twitter